Dennis Goedegebuure works where search, strategy and culture meet.
Explore the networkA strategist who helps organisations become the name people find and the name they remember.
An entity graph is a map of the people, places, companies and moments that make up a life or a brand, and the documented connections between them. Search engines and AI systems increasingly think in exactly these terms: not pages, but entities, things with names, attributes and relationships. This site is built as one. I am the central node. Every photograph, caption and page here adds an edge that can be checked, starting with the pictures themselves.
Read the full essay: building an entity graph from a life in photographs
Former Prime Minister of the Netherlands and Secretary General of NATO. The eventual profile pairs the shared photograph with the date, place and true story of the encounter.
Former San Francisco 49ers quarterback and activist. The connection is presented as an evidenced moment, without overstating the relationship.
Recognition, recorded by others: Best In-House Team, US Search Awards 2018, with the Fanatics SEO team · a Webby Award · a second US Search Award. The Fanatics years
Select a node to see how different kinds of evidence connect back to one canonical identity.
Dennis is the centre of the graph. Every connection page, image caption and piece of structured data points back to the same canonical person.
This diagram is the summary. The working graph behind it holds 82 entities and 87 documented connections: family, colleagues, companies, places, events and the evidence that ties them together.
Open the full interactive entity mapA real photograph, a precise caption and the unembellished story of the moment.
Dates, places, events and roles explain why the people appear together.
Consistent references from interviews, event pages and peers strengthen the public record.
The practice connects advisory work with publishing and experimentation. Each discipline improves the others.
Finding where an organisation disappears in search and across the web, then designing the path back into view.
Turning scattered tools and habits into a repeatable way for teams to think, decide and ship.
Using focused media properties as laboratories for attention, trust and compounding distribution.
Build the graph from what is true. Make the truth easy to discover.
Working on something where attention and trust decide the outcome? That is the work I do, through TNC Visibility.
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